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Dear Mr. ---
We wish to present to you a proposal for a new line of products
on a semi-confidential basis. It is possible that your company is
already pursuing this line of development, but there is no evidence
of it. We believe that the new market has a potential sale of
like that of color TV - 5,000,000 per year when the price gets to
α$700 with an initial smaller market at several times that price.
The company that markets the product first will set %2de facto%1
standards and achieve a big advantage.
Our patent counsel tells us that the main idea is not
patentable, although some protection can be obtained for detailed
realizations.
We would like to tell you about the idea on the following
basis:
1. We agree to accept your judgment of the extent to which
our presentation gets your company into this market ahead of others.
If you think that you are also headed in this direction at full
speed, you need make no arrangement with us. You need tell us nothing
except "goodbye".
2. If you decide to pursue the idea on the basis of our
initiative, then we will negotiate an agreement. We would like
a cash payment, a small royalty over a limited period, and would
provide consulting services if this is desired a mutually agreeable
rates. We can also agree not to pursue the idea elsewhere.
3. The idea is a natural eventual development of ideas
that many companies, including perhaps yours, are pursuing.
The immediate market opportunity comes from choosing one key
service for an immediate product. Therefore, we would like you
to evaluate the idea yourself and not merely send it down and
get the reply that, "Oh yes, we would eventually come up with this."
or "This is a possible add-on to a product we are working on".
We realize that this is an unusual way to do business, but
there doesn't seem to be an alternative since (1) the opportunity
has been missed by everyone for at least two or three years, and
(2) patent protection doesn't seem to be available, and (3) starting
a small company will probably result in its obtaining only a tiny
market fraction.
Sincerely yours,
John McCarthy
Cuthbert C. Hurd